Hauser Kaibling is Austria's most charming ski resort

Hauser Kaibling is making a strong impact in the Austrian ski tourism: According to a recent MARKET study, the Styrian ski resort is is the most likable ski resort in Austria. This confirms impressively confirms the Hauser Kaibling’s outstanding position in national competition among ski resorts.

In the study’s key category, “Likeability,” the Styrian ski resort Hauser Kaibling—which is part of Ski amadé and the Schladming 4-Mountain Ski Area—took first place among all Austrian ski resorts surveyed. This result is considered particularly significant, as it reflects the emotional perception and genuine popularity among guests.

“We’re especially pleased to be Austria’s most likable ski resort. It shows that with our offerings and the investments we’ve made in recent years, we’re meeting our guests’ expectations exactly—and generating enthusiasm. This is no coincidence, but rather the result of a clear strategy: We consistently focus on our guests’ needs and are continuously developing our offerings,” said Klaus Hofstätter, managing director of Hauser Kaibling.

Significant Growth in Guest Numbers

In addition to its top ranking in terms of appeal, Hauser Kaibling also impresses when it comes to actual guest behavior: The ski resort ranks among the top 3 most-visited ski resorts in Austria and simultaneously demonstrates a high level of guest engagement. This combination of popularity and real demand underscores its strong market position. This positive trend is also reflected in the latest figures: Over the past two years, Hauser Kaibling has achieved a guest increase of around 16 percent—equivalent to approximately 85,000 additional skiers. This growth once again impressively confirms the study’s findings.

Strong Loyalty and Sustainable Brand Strength

Hauser Kaibling also achieves very strong scores in the areas of trust, brand loyalty, and emotional connection (“Brand Drive”). This positions the ski resort not only as

a short-term success but as a sustainably strong brand in Austrian ski tourism. With its combination of high likability, strong usage, and continuous growth, Hauser Kaibling ranks among Austria’s most influential ski resorts and sets clear standards for quality and guest experience.

Photo credit: © Hauser Kaibling
Caption: Great joy among Hauser Kaibling employees over the award for Austria’s most likable ski resort.
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